A Super Bowl commercial draws tens of millions of viewers and costs millions of dollars, but it may not a good way to drum up new business. A viewer survey found that 80-percent of last year’s Super bowl ads didn’t help to increase sales of the product or service. Super Bowl commercials are more memorable, but viewers often don’t attach the brand name to the memory. Source Link
Your smartphone can do lots of things, and soon it may be able to open your hotel room. The Starwood chain is testing a new hotel door lock that uses Bluetooth technology to unlock by connecting to an app on your smartphone. Designers say the unique code for the lock would only be stored in your phone to prevent anyone else from accessing it. Source Link
Thanksgiving may be the busiest travel period of the year for Americans, but this week marks the world’s biggest travel holiday. In China, an estimated 1.8 billion people were expected to travel home for the annual Spring Festival. The celebration culminates on January 31st with the arrival of Chinese New Year. Source Link
